Cialfi Lisa Cialfi, a Town of Tonawanda resident, has joined Buffalo based integrated marketing communications firm Travers Collins & Company as account coordinator.

A native of Clay, NY., a suburb of Syracuse, she is a 2010 graduate of Syracuse University’s S.I. Newhouse School of Public Communications, where she earned her master’s degree in public relations. Cialfi received her bachelor’s degree in media communications at Medaille College in 2009.

In her new position, she is working with clients including Walmart, Medaille College, Dunkin’ Donuts, New York State Podiatric Medical Association, Taste of Buffalo and the Buffalo Home & Garden Show.