Weekly Feature



2014-10-01 / Business

Pink concrete mixer draws attention to breast cancer awareness

by JENNIFER WATERS
Reporter


This Ready-Mix concrete mixer has been painted pink for breast cancer awareness. The truck, which belongs to United Materials, LLC, makes special appearances but is also used on actual jobs, including the addition at Roswell Park Cancer Institute. This Ready-Mix concrete mixer has been painted pink for breast cancer awareness. The truck, which belongs to United Materials, LLC, makes special appearances but is also used on actual jobs, including the addition at Roswell Park Cancer Institute. United Materials, LLC is paving the town pink with a newly acquired concrete mixer, working to raise awareness and funds for breast cancer research.

The pink Ready-Mix truck, unveiled last month to honor breast cancer survivors, can be spotted at various places in the Buffalo area and at select special events throughout October.

Pat Sullivan, director of business development for United Materials, said the campaign aims to use the truck for as many projects as possible in the next year, with a portion of each project’s proceeds going directly to research.

“It is a working truck. Its first pour was at Roswell Park. Roswell Park is one of our major projects that we’re working on this year, pouring all the concrete for the 11-story addition,” Sullivan said.

He added that as word spreads, people are requesting the truck for their construction projects. He said the truck is busy every day.

“It’s not sitting around waiting for special jobs. It works just as a normal truck,” Sullivan said.

As a working vehicle, the pink truck has showings and projects lined up, from the construction of the Roswell Park addition and the high-rise office building at 250 Delaware Ave., to the new Buchholz Skate Park in Lancaster.

The truck will be at the Pink Party on Oct. 9 at the Statler and the Susan G. Komen Survivors Luncheon on Oct. 11 at the convention center.

The creation of the campaign was a team effort at United Materials, with employees working together to create a slogan to be painted on the truck. They settled on “Our commitment to the cure is concrete.” The slogan is paired with a pink ribbon painted on the side of the truck.

“It was a big leap to have a pink Ready-Mix truck. It’s not exactly out there,” Sullivan said.

As part of a state Department of Transportation approved fleet of more than 50 mixers, the truck can be hired out for any project of the concrete division of United Materials. The company provides area concrete, aggregates and builders supply materials to commercial and residential customers.

Also under the company’s umbrella are four Western New York plants, two building materials locations, a sand and gravel pit and the Scranton’s Thruway Builders Supply yard-scape showroom in Depew.

“The company itself, the United Materials company, has been around for about 14 years but the companies inside it, such as Scranton’s Thruway Builders and Alexandria Gravel, have been around since the ’50s,” Sullivan said.

Sullivan said this is the time of year when the company is completing projects and making plans for next year.

The company works closely with designers, contractors and architects to plan every step of a project, ensuring that the customer is satisfied.

Through rough winter months, the company focuses on education for both employees and customers, serving a growing staff of more than 120 employees.

“We are an education-motivated company,” Sullivan said, noting that the company offers classes for contractors

Sullivan said this is an active time in the industry.

“We anticipate next year to be a fairly good, active year,” he said. “As a company, we’re trying to make a statement that we are the leaders of the industry, and we’re doing things such as buying a pink Ready-Mix truck.”

Spring marks the beginning of the do-it-yourself season, with United Materials offering classes for eager homeowners. He said the truck will be in attendance for these classes unless it is needed for a project.

For a complete listing of services United Materials provides, or to request the pink concrete mixer, call 213-5832 or visit www.umconcrete.com.

email: jwaters@beenews.com

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