Weekly Feature

2012-11-28 / Business

NYSERDA starts campaign to engage energy efficiency

A more comfortable, energy efficient home is within reach.

This is the key message of Irreconcilable Temperatures, an online campaign launched Nov. 27 by the New York State Energy Research and Development Authority to educate the public in an amusing way about its Home Performance with ENERGY STAR Program.

Featuring five entertaining video webisodes and a resource website, Irreconcilable Temperatures details the adventures of a 30-something New York State couple in their quest to make their first home more comfortable and their energy costs more affordable.

“Humor can be a powerful educational tool. This campaign seeks to capitalize on humor in a way that demonstrates to homeowners the many very real and practical benefits of investing in energy efficiency in their homes,” said Francis J. Murray Jr., president and CEO of NYSERDA. “We want all New Yorkers to know about the wide range of programs available — from direct incentives to free or low-cost assessments and financing — that can increase the comfort, safety and energy efficiency of their homes.”

The Irreconcilable Temperatures campaign provides all the resources homeowners need to get started on energy efficiency upgrades to their home to reduce the amount of energy they use and cut energy costs.

Visitors to the Irreconcilable Temperatures online site can follow Wendy and Russell, two New Yorkers with a home that’s putting a chill on their relationship.

The webisode series chronicling the simple steps they took to reduce their energy use and costs (and stop arguments over who controls the thermostat) will be posted in November and December.

Read stories from some of the thousands of homeowners across New York who have gained better control over their energy use and significantly reduced their home energy bills.

Learn about the steps to getting started, including applying for a comprehensive home energy assessment (free to most New Yorkers) through the Home Performance with ENERGY STAR Program. These assessments are conducted by a participating Home Performance contractor accredited by the Building Performance Institute, a national standards development and credentialing organization for residential energy efficiency retrofit work.

To watch the webisodes, join the campaign mailing list, or get started on a home energy adventure, visit www.nyser da.ny.gov/energy-stars.

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