Weekly Feature



2018-08-08 / Business

Ideal You opens location in Delton Plaza


Weight loss coaches discuss nutritional products with Town of Tonawanda Supervisor Joseph Emminger on Friday, during the grand opening of the third Ideal You Weight Loss Center clinic in the Delton Plaza. From left are Lore Wawrzyniec, Katie Marinelli and Cindy Slomovitz Weight loss coaches discuss nutritional products with Town of Tonawanda Supervisor Joseph Emminger on Friday, during the grand opening of the third Ideal You Weight Loss Center clinic in the Delton Plaza. From left are Lore Wawrzyniec, Katie Marinelli and Cindy Slomovitz Clarence-based nutrition business the Ideal You Weight Loss Center held a grand opening and ribbon cutting event at the Delton Plaza on Friday afternoon.

The center, at 4244 Delaware Ave., is the third for owner and operator Donna Herberger, who founded the business, and will offer the same products and services available at the company’s other locations, which were established in Clarence in 2013 and West Seneca in 2017.

The clinics offer private one-on-one weekly weight loss counseling and sell more than 80 varieties of low calorie, protein-based products, according to the Kenmore Town of Tonawanda Chamber of Commerce.

During the grand opening, Town of Tonawanda Supervisor Joseph Emminger gave Herberger and her employees a certificate of recognition, welcoming the new clinic to Tonawanda, and noted that a friend of his has already had success with Ideal You’s services.

“The program does work. The gentleman has lost 85 pounds already, and is looking to lose more,” he said. “We wish you much success in our town, and we know you will be.”

At 3,000 square feet, the new Tonawanda location is the largest Ideal You clinic, with eight rooms for weight loss counseling, an office staffed by two registered nurses, and a large retail space. The clinic also features a body composition analyzer, an electronic scale that calculates total body weight, fat and muscle, hydration level, basal metabolic rate, and ideal weight using an electromagnetic pulse.

Herberger said she decided to expand her business to Tonawanda because many of her clients are from the Kenmore, Tonawanda and North Buffalo areas, and requested a neighborhood clinic. She said 182 of her clients have transferred to the new location since its soft opening last week.

“A lot of people who were waiting for us to open didn’t want to drive to Clarence,” Herberger said.

Any current client of Ideal You may transfer to the Tonawanda location. New clients are encouraged to attend a free informational open house prior to joining, which are held at the clinics at 6 p.m. on Wednesdays. Preregistration is required.

To register, visit www.Ide alYou.com. For more information, call 631-8446.

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